Product marketing manager google reddit interview. This framework is still not understood by many companies.
Product marketing manager google reddit interview Build a network within the product marketing group – connect with people in the role you want to move into, ask questions about what they do, and express Welcome to the Product Marketing community. Terms & Policies FAANG PRODUCT MARKETING MANAGER INTERN interview questions Nov 6, 2022 · The Googleplex — Mountain View, CA. Be fully prepared to crack FAANG+ Product Marketing Manager interviews with our expert-led, comprehensive interview prep course. Marketing Manager position and I'm having trouble finding questions that would be asked of me (all the search pages are giving me marketing manager questions). If you have campaigns (work, volunteer, or otherwise) where you can talk intelligently about the performance of the campaign (impressions, clicks, conversions, etc) and the marketing funnels the campaigns support all the way to revenue you'll have a very interesting discussion. Yeah so mine looks a little bit like this Resume Template. The previous PM was amazing to work with. Below is my summary: Prospective Product marketing manager with 9+ years of marketing and 6+ years of engineering experience for startups, small/medium businesses, and big corporations. You must consider aspects such as market positioning, identifying the target audience, communication channels and strategy, key messages, launch, promotion and success Jan 10, 2024 · As well as ensuring the execution of the product from the technical standpoint. Some like to focus on just one type of interview (product design, strategy, technical, metrics) whereas others will weave elements of several interview types into a more general case that unravels over time. I am creating a Product Management Interview Preparation wiki. That same new member has a 50/50 chance of scheduling a 1:1 with a UX Researcher. PMM owns all product related collaterals. Does it even make sense to apply for a cs major? Creating this post for questions and updates for the associate product marketing manager program. It requires 2+ years of experience with “Deep experience in paid marketing, including Google Ads (Search, Display, and Shopping) and Paid Social (Facebook, Instagram)”. Been a product manager (now senior) for 4 years and Frankly, I'm not too fond of strict longer frameworks - personal style and think it makes applicants more robotic - so the fewer steps, the better for me. , your top story about a product launch, working with insights, how you’ve come up with messaging, setting and moving a key metric, working cross functionally). In this article, I also list online resources that will help in your preparation. Hello - I was at Amazon for close to 12 years and an interview bar raiser. It’s just one data point, but I work with a product marketing manager (although for BS reasons, our company doesn’t allow role title of either product manager or product marketing manager) and his role is not only the outbound communications strategy, but also running tests and building features from the landing page up to sign up. PM roles command a certain level of importance and respect from their teammates without proving themselves from the start while UX Researchers don't. After one month, I got an interview offer as a marketing manager. I'm a senior product manager that will be interviewing candidates for the Director of Product Marketing role. It might help in answering the questions. I would prep Product Design, Estimation, and be generally aware of product strategy. Marketing figures out how to position and sell the thing. Oct 28, 2024 · During this interview for the associate product marketing manager role, a case interview took place during first round. Nov 27, 2019 · Welcome to the latest installment of our blog series “My Path to Google. I immediately feel overwhelmed with the amount of presentations, google docs, and meetings. Translating features to actual business cases or impact. It can involve direct content creation or working with marketing. So you really need to understand the product and backlog work items. Product Management/ownership is a lot of keeping stakeholders happy so try to relate that to how you worked with clients in support. Welcome to the Product Marketing community. 84 votes, 841 comments. io they have some templates that the “resume scanning robots” can actually read. I received an update and some new content from them when Google made changes to their interview structure some months ago. For many freshers, getting a job at Google is a dream. I was in support for several years before moving to a Product Owner role within the company (for the product I did support for). The process had previously been described as the first round being informational. Reddit iOS Reddit Android Reddit Premium About Reddit Advertise Blog Careers Press. Not once in my time at Google have I actually launched a new product with the name I Applications opened for the Google Associate Product Marketing Manager roles and closed for US applicants already - has anyone here applied and heard back yet? I know MBAs are usually ones to skip the APMM role and go straight to PMM but I don't have applicable product marketing experience so I applied to the APMM instead. If you want to see more firsthand insights into how Google product managers see their role, check out this video by Life at Google. I really like the prospect of building a solution that is based on data and overcoming obstacles as they come. Free interview details posted anonymously by Google interview candidates. Product tells Designers what the thing is supposed to do. Learn the interview process, practice with example questions, and learn the prep tips you'll need. Google is proud to be an equal opportunity and affirmative action employer. My current thinking is to study some more qualifications: Google Digital Marketing certificate, CSPO qualification and Business Analysis qualifications. Recently I got an opportunity to become a Telecom Product Manager for a smaller regional telecommunications company. As an ex-APMM at Google, here is some information and tips about the program. From Google: It's important to keep in mind that any implementation of Event measurement that automatically executes on page load will result in a zero bounce rate for the page. Do you know if this change is only for incoming new employees, or is there some wider company initiative where existing employees who've held the "Program Manager" title but doing product management responsibilities are now also being transitioned/retitled to "Product Manager"? Do you want to become a Googler? Do you want to become a Product Marketing Manager? Guess what?! I interviewed Eric Zhang who works as a Product Marketing Ma Welcome to the official subreddit of Long Beach, California! Home to the Queen Mary, Aquarium of the Pacific, and hosting of the Grand Prix, museums, many festivals and cultural events like the The Long Beach Lesbian and Gay Pride Parade and Festival (The 3rd largest in the US!). Most importantly, it is unbiased and not affiliated with any 3rd party course, newsletter, blog, website or any other paid platform. the vacancy is for a PM who will be the product Owner for tailor-made IT solutions. Here are some tips when it comes to system design: You might be asked to explain the design of a system from your past or extrapolate the design for an Amazon product or feature. Brush up on typical marketing knowledge. Tell me about a time you Nov 6, 2022 · Over the past year, many people have asked me for advice regarding the Google Associate Product Manager (APM) role & interview process. Here is Google's article on event measurement. We are committed to building a workforce that is representative of the users we serve, creating a culture of belonging, and providing an equal employment opportunity regardless of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age A portfolio is for roles with clear creative deliverables - like an illustrator, content writer, technical writer, marketing designer, ad copywriter, ad art director, marketing developer, 3DCG artist, animator, product designer, front-end product engineer, etc. Write down your answers like you would in an interview. Project Managers tell Product how the work is coming along, and then maybe Product will feed that info up to management in status updates. Hey, guys so I have an interview next week and I just want to get prepared for it. In just 8-10 weeks, get ready to face the toughest interviews and secure your dream role I am an SDM with 15 YOE. Marketing Managers, Directors, or anyone who has hired someone. FB is one of the few APM programs that does not require a CS degree/experience. Most PM’s come from the business world, but some of the best I’ve met started as software engineers, and therefore understand better the technical side of everything. Hopefully this helps! Here is the gist of the JD, top-level requirements and day-to-day listed items:(didn't include years of experience requirements or degree requirements. In just 8-10 weeks, get ready to face the toughest interviews and secure your dream role Welcome to the Product Marketing community. I have never really done any big marketing campaigns or channels and I can't think of how to answer the coming interview in 2 days. Thanks. Being that there are no other PMs in our company, there's no clear person to perform the interview and so I've been sat on one of the interview panels. Jan 16, 2025 · 67 Google Product Marketing Manager interview questions and 56 interview reviews. Hey guys, wanted to get your guys' thoughts and opinions on what technical interview questions to ask a technology-based product marketing manager to ensure that they know what they're doing and not just look good on paper. ) Welcome to the Product Marketing community. We are committed to building a workforce that is representative of the users we serve, creating a culture of belonging, and providing an equal employment opportunity regardless of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age I applied for a Product Marketing Manager role at a tech unicorn. I know I'm late to the game, here, but I am going to disagree with you -- naming at Google is pretty miserable for PMs. Remember you are there to ensure they deliver a valuable product. It was mostly a couple of quick ones and then we spent 30 minutes or so on a longer Product Design question that had some estimation of TAM within it. Executed marketing campaigns, generating tens of thousands of conversions for clients, working Business Intelligence is the process of utilizing organizational data, technology, analytics, and the knowledge of subject matter experts to create data-driven decisions via dashboards, reports, alerts, and ad-hoc analysis. the best interviews around digital marketing play to the strength of digital marketing's greatest promise: measurement. g. ” (Source: Life at Google) - Aparna Sinha, ex-Product Manager for Google Cloud & ex-Senior Director for Google Cloud Developer Platform. I now am a marketing manager for a large tech/media company. example i use in my interviews: "i’ve been doing performance marketing for almost five years now and have had the opportunity to work both in-house and in agencies helping tech clients such as zoom, slack, and drift manage their facebook, linkedin, and google ads. I'm not sure how different handling this will be compared to a "general" product manager internship interview. 18 month rotational program and then you can get a permanent APM/ PM role. If you interview, would say to ask a lot of questions to understand the role, work expected, team(is it new or established), engineering team supporting you, designer, previous person in role, stakeholders, plus the product. Over the past year, many people have asked me for advice regarding the Google Associate Product Manager (APM) role & interview process. Furthermore, I was not stoked by most solutions to design cases provided in Lin's books (read Decode and Conquer and The Product Manager Interview), so I didn't dig into CIRCLES further. I want to move from Account Management function to a Product Manager. How complicated is it? Could someone with 7 years agency and… Welcome to the Product Marketing community. I did software product marketing first then product management. Additional Resources. Yo I've done both You miss a huge amount of the essential PM tech company experience in a consulting digital practice, from hard skills (scaling from an MVP to a fully featured, metric'd, CI/CD'd operational product or service pillar, as you're never on long enough engagements to actually own something and are almost always just making prototypes) to soft skills (making, defending and owning The role of the product owner is rather new, while the product manager has been around for some time. I agreed and she held true to her word. I'm looking to improve my processes and be able to scale up. I aimed for recruiting, training, HR and marketing (my least priority) in service industry. I definitely don’t recommend buying a resume template. Designers figure out how the customer will use it. apps opened - 12/18 Had the chance to interview Griffin who just started as an Associate Product Manager at Google. recently I read the book: Decode and conquer for PM interview, the tldr is here: The AARM Method™ defines the metrics for a product: acquisition, activation, retention, and monetization. During my Ro. I have launched a lot of Google products that you've heard of. In L5/L6 levels Google expects you to just know what you are doing and Google is an Iceberg. Currently in 2nd interview stage but never done hands on product marketing before. Given that it's likely modeled after the Google version of the program--which Marissa Mayer also created--your phone screen should consist entirely of design, marketing/business case, and estimation questions. Dec 22, 2020 · Complete guide to Google Product Marketing Manager (PMM) interviews (also applies to GCP). Product owners tend to be more feature driven. And that's what I do Speaking as a Product Manager at a Big-5 bank, a well rounded understanding on the entire software lifecycle is key. Follow this four week schedule to prepare for and ace all your next product manager interview. Basically, this is the process I have gone through so far: Recruiter Screening Hiring Manager Case Study Panel Discussion on Case with Head of Growth Marketing, Hiring Manager, Product Manager Team interview with two members of the team Team interview with Product Lead Note: Upon further preparation, I realize that as this role more specifically deals with technical product management (TPM). So their setup was that each product marketing manager was in charge of a specific product- knowing the entire product inside and out in terms of features, new feature roadmap, the ones causing problems and the ones people love, additionally, they would each be assigned a competitor for which they need to know all the things about the Continue digging up everything I can find about the company, via google, Reddit, glassdoor (including reading every single interview) and watching their YouTube videos, blog posts, and even "message from the CEO" (8 hours) Interview questions to ask a Product Manager to get an idea of their philosophy/approach? Hi everyone, I’m a recruiter/hobbyist tech guy - in my day job I’m trying to move away from standard interview questions and towards insightful questions that can give me (and our teams) a better idea of how someone operates. Also ask questions about who sets product strategy. They don’t provide example answers or anything like that tho. Terms & Policies FAANG PRODUCT MARKETING MANAGER INTERN interview questions Thanks! So APMM is Associate Product Marketing Manager and it’s their program for recently graduated students to get into PM roles. This is a growing space for Product Marketers to connect and share knowledge, resources, strategies and advice and talk through changes in our field. This framework is still not understood by many companies. For all career related questions - how to get into product management, resume review requests, interview help, etc. Google just invented a teleporter. Varies from interview to interview. The schedule will help you focus on all the essential aspects of a product management interview, and It will enable you to allocate enough time for each aspect. They want someone that has engineering and marketing experience. Also press the interviewer his hiring manager level questions about how they help develop or guide you to success. Google PM for ~10 years here -- married to another Google PM of over 10 years. Learn how to get a Product Marketing Manager job at Google with essential tips from past interviewers and hiring managers. Thought I'd share here :) See full list on igotanoffer. ” These are real stories from Googlers, interns, and alumni highlighting how they got to Google, what their roles are like, and even some tips on how to prepare for interviews. But if you’re not that skilled in word or Adobe to make something like that you could always try resume. It should be a combination of PM and product marketing, or if B2B, sales should be in the mix too. Let's take a look at some examples from Amazon. Product being the type of role it is doesn’t have any of that. I practiced multiple marketing case questions (you can look that up and a bunch will show up). There was a lot of overlap when I was in marketing since I was also managing the development of internal products so when I realized someone would pay me to do just that part and not have to create marketing collateral or support a sales team I made the jump. The official job title is Coordinator, Paid Marketing. ). Prepare for the Google Product Marketing Manager interview with an inside look at the interview process and sample questions. I've been asked to do this interview so I can assess their technical capabilities and make sure they'll be able to learn the product, learn new features, communicate them, etc. This wiki will include: Understand product management interview process What is the process in startups What is the process in B2B/SaaS companies What is the process in FAANG (and similar companies) How to shortlist companies to apply How to get application noticed Otherwise, you could consider applying for engineering roles at Product companies as this will help you gain adjacent experience and work toward moving over. Read through the "Non . I have plenty of experience interviewing SDE candidates. An idea candidate would show strong signals on the key product areas and ability to lead the team successfully by setting a strong strategy. Whenever there is a new member, that member will always set up a 1:1 with the Product Manager without being prompted. My job is back filling a product manager role after our sole PM left. Behavioural is less of a focus if you're going for a normal IC position (5-10 mins tops). Here is their article on how bounce rate is calculated in Google Analytics. For this reason, Google has created the Associate Product Marketing Manager (APMM) program. How could you make Google Calendar better? How would you design a map-based product for the SF Museum of Modern Art? Case Questions: My case questions are usually focused on launching products and considering why a company might want to launch a specific product. Challenge: Develop a comprehensive and effective marketing strategy for the [product] launch, highlighting its features, benefits, and added value within a 3-month timeframe. Just try to align your experience with the role. I did hundreds of PM and PM-T loops over my time there. I work closely with product managers, designers, engineers, and sales teams to ensure that our products are well-positioned in the market and effectively communicated to our A portfolio is for roles with clear creative deliverables - like an illustrator, content writer, technical writer, marketing designer, ad copywriter, ad art director, marketing developer, 3DCG artist, animator, product designer, front-end product engineer, etc. At the Meta interview process, I am curious what do they probe and ask for in an ideal candidate? At Meta, candidates are tested for their product sense, product execution and leadership and drive. Product tells Marketing what the thing is. Some managers think they want a product manager but really need a product marketing manager or even just a project manager. The titles are interchangeable but the roles are actually different. . A couple that come to mind: What is the vision/value proposition of our product? What value is this work item providing to our customers/integration partners? I'm looking to be more efficient working within a larger organization after my company was acquired and my product marketing responsibilities have grown (compared to doing a wider range of marketing functions in the past including marketing programs, demand generation, etc. And they add new interview questions every month. I’ve researched the role, and know the company’s expectations for it. What type of users you want to target and then building pointed use cases for your product. I’d say I got my moneys worth. First make sure your interviewing for positions that are for a product manager rather than a product owner. 2 I got asked hypothetical Product Design questions. Most candidates probably did not have product experience, but still had experience interning in marketing, development, or business operations at top tech companies as well an impressive on-campus involvement. PM is responsible for all the typical PM tasks, as well as keeping the client happy. I personally didn’t have any connections at FB and didn’t want to pay $250/hr for an interview coach so I bought the Product Alliance course. You might be a Product Marketing Manager. I’ve worked on many aspects of software PM including growth, mobile, monetization, and successfully made the transition from consumer to enterprise SaaS products. I read the marketing part of “Case In Point” that was I had a structure for answering any case based questions. I wanted to find out more about the program and what he thinks of it so far. I started out as an hourly entry-level contractor at Facebook 6 years ago. At a basic level, Product management starts and ends with understanding business objectives and day-to-day mapping efforts into those business outcomes. The transition is a bit awkward as I’m an internal transfer so I am working with a lot of the same people, just in a different capacity. If forced for the suggestion, pragmatic marketing is a good start, but it is limited to just the product strategy level and not the other things that are required to survive as a PM. Literally once you are in the door you see how big the company is. Today was my first day in my new role as a Product Marketing Manager at an established tech startup. Ask lots of questions. Today’s post is all about Steven Claunch, Associate Product Marketing Manager. Remember your moonshot ideas! Good luck. I was thrilled yet so lost. Taken the Product Alliance Facebook course and then found mock interview partners in various FB groups and slack channels. I know on paper what a PMM does, and some high level good practices. The TROPIC framework helps diagnose product management issues through traffic, registration, order, payment, inventory, and customer service. In my own experience, I've successfully navigated these challenges as a Digital Marketing Manager. These questions aim to assess a candidate's strategic thinking, adaptability, data proficiency, teamwork, financial acumen, and problem-solving skills – all crucial qualities in a marketing manager. Yo I've done both You miss a huge amount of the essential PM tech company experience in a consulting digital practice, from hard skills (scaling from an MVP to a fully featured, metric'd, CI/CD'd operational product or service pillar, as you're never on long enough engagements to actually own something and are almost always just making prototypes) to soft skills (making, defending and owning Reddit iOS Reddit Android Reddit Premium About Reddit Advertise Blog Careers Press. In my experience interviewing folks for entry level product roles, it can be really competitive for people to break into product without practical and at least some adjacent experience. Every year, hundreds of APMMs are hired at Google. How you position your product in market or competition. The only one! :) Ha! So I'm curious what I should expect. I was very confused. How would you market it? However, because the role of PM totally depends on the companies needs - it tends to vary a lot! From my experience, there are 3 roles of PM: Product Marketing Manager, Technical Product Manager, and Product Owner (according to Scrum). May 1, 2023 · Example: “As a Product Marketing Manager within a cross-functional team, my primary role is to serve as the bridge between product development and marketing efforts. Read on! Prepare responses to common interview questions (including ones you’ve been asked before but wish you’d answered differently) and key functions of the role (e. I navigated from an entry-level role to a Technical Program Manager, and eventually a Product Manager (some details on that here). hi everyone :) I will have my first PM interview in a few days. The product owner is a defined role within the Scrum framework. How would it compare to Google SDE in prestige and career trajectory? Through a simple LinkedIn search, I saw most APMMs at Google are either marketing or business majors. Working part time within the product marketing dept…coordinate with us to help out with certain projects or allocate a certain number of hours/week to get product marketing experience. Lots of good advice here. Happy to talk about Product Manager, navigating a career into Product Management, and navigating career growth! Product Marketing Manager (PMM) Indirectly in Product Process Customer success / experience (CSM/CX) Sales Business or strategy operations Founder/CEO - While you may fail, building and launching a product will provide valuable product experience Highlight the following skills: One thing I like about product alliance is that they seem to be on top of what’s happening in the job market. The program doesn’t Thank you for the clarification! So the naming split is a recent trend, gotcha. Received a Marketing Product Manager role this week here are some of the details on the job requisition. Jun 2, 2021 · Associate product marketing manager program . I’ve been a Product Manager for ~10 years with prior experience at a number of startups, LinkedIn, and in venture capital. I've been in sales for 20 years as an Account Manager in telecom and developed my own web application over the course of a year plus. I just left my previous role as a digital product manager. The onsite round will be more of the same (with perhaps one technical interview thrown in for good measure). She had both a project manager and product manager role open, and said that if I helped her establish a project manager role (it was the first time they were going to utilize the position) then she'd train me for a year to become a product manager. Period! Based on their answers, OP most likely works at Facebook. Equal Opportunity. com Below are 10 commonly questions he told me for a Google PMM role, along with STAR-based (Situation, Task, Action, Result) answers to help you ace the interview. 1. Please help me out! I'm interviewing for a Jr. enbwvyouyommxfxjebfcdeyoiamrdmxftsoqpunurpoxfzwifkfkjdcvmjrylybxiqplevrdwpisvuiynni